Preheat your oven to 350°F (175°C).

In a large mixing bowl, cream together unsalted butter, brown sugar, and granulated sugar using an electric mixer for 3-5 minutes.

Add in maple syrup and egg to the creamed mixture, mixing on low speed until fully incorporated.

In a separate bowl, whisk together all-purpose flour, baking soda, baking powder, ground cinnamon, and salt.

Gradually add the dry mixture to the wet ingredients, stirring gently until just combined.

Fold in white chocolate chips and any optional add-ins evenly.

Line a baking sheet with parchment paper and drop spoonfuls of dough onto it, leaving about 2 inches of space.

Bake for 10-12 minutes until edges are golden brown, keeping centers slightly underdone.

Let the cookies cool on the baking sheet for 5 minutes before transferring to a wire rack.